Jeff Sweet

Sweet’s innovative teaching idea, “New Media Marketing,” is focused on using technology and software to teach students about digital marketing in a collaborative, challenging and engaging way. Marketing experts no longer solely rely on traditional media outlets like radio, television, magazines, newspapers and signage to sell their products to consumers. Instead, savvy marketers are reaching customers online by communicating with them directly through websites, apps and social media. Sweet will teach students how to develop and build a student-managed website utilizing current digital and social marketing techniques. They will then be responsible for promoting the website and creating content including a commercial or public service announcement to incorporate in a “live” event and for later viewing on the site. This program will teach students to creatively apply new media marketing skills including analytics, mobile, social media, web design, video production, search engine optimization, and project management.